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Rules of the Hunt: Real-World Advice for Entrepreneurial and Business Success PDF




by Michael Dalton Johnson : Rules of the Hunt: Real-World Advice for Entrepreneurial and Business Success

ISBN : #0071791388 | Date : 2012-05-18

Description :

PDF-0f1fc | Break a Few Rules and Build the Career of Your Dreams!    Rules of the Hunt is much more than a book about Sales, Marketing, and Business. You’ll also get rule breaking advice for attaining Business and Life Success.    ·         Avoid meetings with more than three people in attendance. ·         Raise your prices and sell more. ·         Look at business strictly … Rules of the Hunt: Real-World Advice for Entrepreneurial and Business Success


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Summary: Buzzmarketing: Review and Analysis of Hughes’ Book PDF




by BusinessNews Publishing : Summary: Buzzmarketing: Review and Analysis of Hughes’ Book

ISBN : # | Date : 2013-02-15

Description :

PDF-0d3ac | The must-read summary of Mark Hughes’ book “Buzzmarketing: Get People to Talk About Your Stuff”. This complete  summary of the ideas from Mark Hughes’ book “Buzzmarketing” explains that there’s just so much background noise and clutter now that traditional advertising isn’t as effective as it once was. In 2004 alone, American companies spent over $235 billion on marketing – more than the e… Summary: Buzzmarketing: Review and Analysis of Hughes’ Book


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Creating a Competitive Intelligence Capability: Developing the intelligent organisation PDF




by Deonie Botha : Creating a Competitive Intelligence Capability: Developing the intelligent organisation

ISBN : #9780857091581 | Date : 2015-03-28

Description :

PDF-78535 |  Aimed at practitioners within the field of Competitive Intelligence (CI), this book examines establishing a CI capability within organizations. The book is written against the backdrop of numerous publications in which the field of CI has been introduced and explained by means of the CI framework or CI cycle. Many CI practitioners are confronted with the reality of having to make the transition … Creating a Competitive Intelligence Capability: Developing the intelligent organisation


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Marketing Planning by Design: Systematic Planning for Successful Marketing Strategy PDF




by Ralf Strauss : Marketing Planning by Design: Systematic Planning for Successful Marketing Strategy

ISBN : #0470721677 | Date : 2009-02-09

Description :

PDF-dff09 | Marketing is under immense pressure to perform: required to submit reports to management, judged by the sales department based on whether it helps sales, scrutinized by financial controlling regarding how efficiently it uses budgets, and last but not least, under constant review by customers, markets and the public. Marketing faces more dilemmas and conflicts of interest than any other part of a c… Marketing Planning by Design: Systematic Planning for Successful Marketing Strategy


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Managing Brand Equity David Aaker PDF 6a5d20360

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Managing Brand Equity PDF




by David A. Aaker : Managing Brand Equity

ISBN : #0029001013 | Date : 1991-09-09

Description :

PDF-fde02 | In a fascinating and insightful examination of the phenomenon of brand equity, Aaker provides a clear and well-defined structure of the relationship between a brand and its symbol and slogan, as well as each of the five underlying assets, which will clarify for managers exactly how brand equity does contribute value.The most important assets of any business are intangible: its company name, brands… Managing Brand Equity


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Managing Brand Equity by by David A. Aaker

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Global Marketing Strategies Jean Pierre Jeannet PDF 724e83968

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by Jean-Pierre Jeannet : Global Marketing Strategies

ISBN : #8185502854 | Date : 2002-09-01

Description :

PDF-d59d7 | The authors combine their teaching and professional experience to present students and practitioners with a viewpoint of international and global marketing. Through its managerial views and strategic focus, the text reflects the modern global marketing manager, and its coverage of global and international marketing applies to managers from any industry sector, and any country. The emphasis on prac… Global Marketing Strategies


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Global Marketing Strategies by by Jean-Pierre Jeannet

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Marketing, Technology and Customer Commitment in the New Economy: Proceedings of the 2005 Academy of Marketing Science (AMS) Annual Conference … of the Academy of Marketing Science) PDF




: Marketing, Technology and Customer Commitment in the New Economy: Proceedings of the 2005 Academy of Marketing Science (AMS) Annual Conference … of the Academy of Marketing Science)

ISBN : #3319117785 | Date : 2014-11-04

Description :

PDF-0ece2 | ​This volume includes the full proceedings from the 2005 Academy of Marketing Science (AMS) Annual Conference held in Tampa, Florida, entitled Marketing, Technology and Customer Commitment in the New Economy. It include papers aimed to create awareness of the issues, trends, and advances associated with current global marketing challenges.   Founded in 1971, the Academy of Marketing Science is … Marketing, Technology and Customer Commitment in the New Economy: Proceedings of the 2005 Academy of Marketing Science (AMS) Annual Conference … of the Academy of Marketing Science)


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SEO Bootcamp Learning Optimization Strategy PDF E83afa593

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SEO: Bootcamp: Learning Search Engine Optimization and Website Strategy PDF




by David Maxwell : SEO: Bootcamp: Learning Search Engine Optimization and Website Strategy

ISBN : # | Date : 2016-05-04

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PDF-b856f | Want to master the basics of SEO in a short period? If so, you’re in the right place! This book is exactly what you need. If you’ve wanted to learn how to use SEO you have probably thought it was a difficult and long process. This is actually not the case at all. SEO can be an extremely easy and straightforward process. The days of searching countless websites to find what you’re looking for are o… SEO: Bootcamp: Learning Search Engine Optimization and Website Strategy


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Contagious Selling Connection Relationship Lifetime PDF Dcac14c03

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Contagious Selling: How to Turn a Connection into a Relationship that Lasts a Lifetime PDF




by David Rich : Contagious Selling: How to Turn a Connection into a Relationship that Lasts a Lifetime

ISBN : #0071796959 | Date : 2012-10-10

Description :

PDF-962b9 | The breakthrough selling method that converts leads into customers, customers into repeat customers, and repeat customers into lifelong relationships Salespeople too often approach selling as a transaction instead of a relationship–going in with the intention to sell rather than to build a relationship. Use the lessons in Contagious Selling to put relationships first–and sales will inevitably f… Contagious Selling: How to Turn a Connection into a Relationship that Lasts a Lifetime


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Implementing Successful Sales Strategy Cross Functional PDF 98926a9f3

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Implementing a Successful Sales Strategy: Leading Sales Executives on Generating Demand, Developing Cross-Functional Teams, and Harnessing Technology for Growth (Inside the Minds) PDF




by Multiple Authors : Implementing a Successful Sales Strategy: Leading Sales Executives on Generating Demand, Developing Cross-Functional Teams, and Harnessing Technology for Growth (Inside the Minds)

ISBN : #0314267166 | Date : 2010-06-01

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PDF-34759 | Implementing a Successful Sales Strategy is an authoritative, insider’s perspective on planning, executing, and maintaining a winning sales strategy to keep your company profitable and ahead of the competition. Featuring sales and marketing executives from some of the top companies in the nation, this book provides best practices for defining the scope of impact for your customers, developing stra… Implementing a Successful Sales Strategy: Leading Sales Executives on Generating Demand, Developing Cross-Functional Teams, and Harnessing Technology for Growth (Inside the Minds)


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Celebrating Americas Pastimes Marketing Proceedings PDF 79bf65013

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Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?: Proceedings of the 2015 Academy of Marketing Science (AMS) Annual … of the Academy of Marketing Science) PDF




: Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?: Proceedings of the 2015 Academy of Marketing Science (AMS) Annual … of the Academy of Marketing Science)

ISBN : #3319266462 | Date : 2016-04-14

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PDF-a1e03 | This book contains the full proceedings of the 2015 Academy of Marketing Science Annual Conference held in Denver, Colorado. Marketing has become ubiquitous: it doesn’t matter who you are, where you are or what you are doing, you cannot escape it. In these times of instantaneous news, information and entertainment, everyone is exposed to messages from the moment they awake until the minute they … Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?: Proceedings of the 2015 Academy of Marketing Science (AMS) Annual … of the Academy of Marketing Science)


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Managing Commerce Business J Botha PDF 65a710085

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Managing e-commerce in business PDF




by J. Botha : Managing e-commerce in business

ISBN : #1485102200 | Date : 2016-02-01

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PDF-78cdc | Information and Communication Technology (ICT) is indispensable in the spheres of business, government, education and entertainment. It makes internet marketing, e-government, e-learning and online chat services possible, as well as e-commerce. Today, no business training is complete without covering at least the basics of e-commerce. But although e-commerce opens up new opportunities, it also pre… Managing e-commerce in business


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Managing e-commerce in business by by J. Botha

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Operational Excellence Application Management Professionals PDF 02f619b34

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Operational Excellence: A Concise Guide to Basic Concepts and Their Application (Management for Professionals) PDF




by Gilad Issar : Operational Excellence: A Concise Guide to Basic Concepts and Their Application (Management for Professionals)

ISBN : #3319206982 | Date : 2016-01-15

Description :

PDF-42153 | As industrial companies are placing a higher focus on operations, this book comes at the right time with a compilation of basic concepts of Operational Excellence and their application. Operational excellence allows companies to recover from reductions in gross margins and low profitability, which largely occur due to a rise in agile competition and the short life span of new technologies. This b… Operational Excellence: A Concise Guide to Basic Concepts and Their Application (Management for Professionals)


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Services Marketing 2nd Mary Bitner PDF Eb0c7f5a2

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Services Marketing, 2nd Edition PDF




by Mary Jo Bitner : Services Marketing, 2nd Edition

ISBN : #0071169946 | Date : 2000

Description :

PDF-cd263 | Virtually all companies view service as critical to retaining their customers today and in the future. Even manufacturers that formerly depended on their physical products now recognize that service provides one of their few sustainable competitive advantages. This book includes coverage of global services marketing and the impact of the world wide web…. Services Marketing, 2nd Edition


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Services Marketing, 2nd Edition by by Mary Jo Bitner

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Market Value Process Bridging Shareholder PDF 245afb7ac

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The Market Value Process: Bridging Customer & Shareholder Value PDF




by Alan S. Cleland : The Market Value Process: Bridging Customer & Shareholder Value

ISBN : #0787902756 | Date : 1996-08-14

Description :

PDF-1fed5 | Discover a unique, cross-functional approach to developing strategy Earn the loyalty of your customers and the allegiance of your shareholders at the same time. The Market Value Process provides a groundbreaking, practical approach to linking customer and shareholder value in a marketplace where price-cutting is king. It details a twelve-step framework for determining how well customer needs are … The Market Value Process: Bridging Customer & Shareholder Value


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[Pub.06OYQ] The Market Value Process: Bridging Customer & Shareholder Value PDF | by Alan S. Cleland


The Market Value Process: Bridging Customer & Shareholder Value by by Alan S. Cleland

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